The 3DS industry standard is used for authentication of cross-border payment transactions to ensure payment security
Benefits
Cost Reduction
Avoid chargeback losses and related costs
Reduce customer service costs by approving more transactions
Increase Income
Increase the approval of real card free (CNP) transactions through accurate and effective authentication of customers
Reduce the misreport rate and false rejection rate of real transactions
Improve Customer Experience
Reduce the tedious links in the process of consumer authentication
Ensure a consistent experience by improving the customer authentication process
FEATURES
Consumer Authentication
Industry standard for authentication of CNP transactions
Reduce Friction
Only when there is risk will the payment experience be improved by increasing friction
Reduce Fraud
Collect 10 times more data than before to make accurate decisions
CONFIDENCE
Compared with 3DS1 standard，the improvement lies in
Achieve more powerful dual authentication, eliminate static password
Support customers to check out in multiple ways, such as archive card, wallet, token, etc
Support different payment channels, such as application, IOT, browser, etc
The amount of data exchanged increased 10 times
Improve decision making process by increasing merchant data flow
Serve For
EMV 3-D secure is the latest generation of EMVCo industry standards to help verify consumer identity in card absent transaction and other processes, including periodic payments and archive cards.
EMV 3-D secure provides issuing bank and merchants with protocols that meet the needs of today's payment environment, aiming to improve the digital payment experience by reducing fraud, false chargeback and unnecessary friction.
